Rosehill Theater. Photo by Alan Cleaver. Used by CC License.
I was recently asked to describe my ideal theatrical experience versus and revenue generating theatrical experience, and if I thought the 2 could ever meet. Obviously, I think they have to, so this is what I said:
To me, an ideal theatre experience is one that communicates meaning. This may be in the beauty of the work, the challenge of the subject matter, the sheer skill of the artists, or the suspension of disbelief and a creation of a world where things are a bit more as we wish they were. A revenue-generating theatre experience, while not omitting the opportunity for ideal experiences, often relies on tried and true season schedules, audience favorites and classics. Very little time and even fewer resources are allocated to risk-taking or exploration.
This often forces a struggle between art for art’s sake and commercial viability. I believe these viewpoints do not have to be mutually exclusive. I believe theatre education and outreach programs will make theatre experiences desirable both for aesthetic content and economic sustainability. When young people are exposed to the arts, they gain an appreciation for it. In a theatre class they learn the work that goes into creating a play, ie, research, reading, rehearsing, musicianship, dance skills, set, light, sound and costume design, etc. Having firsthand knowledge of the effort required to create a final product develops a level of appreciation for the art the a layperson lacks.
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