Shaun and I realized that between the two of us, we'd been doing shows, teaching classes, and participating in auditions for nearly 30 years. We saw that the skills we had were things we could impart to others. So we formed The Audition Advantage.
There was a lot of paperwork involved in creating a business. But, now we're legal and established.
We've got cards out at theatres and dance studios. We're creating a flyer. We each mention the business in our performance bios. We have a nice website, a Twitter account and a Facebook page. We put ads in programs for high school plays and musicals. Yet, business does not seem to be picking up.